![]() We were the sum of a bunch of Whole Foods ingredients cooked properly.” On top of that, we were highlighting all of their new products in the plant-based space that people were just starting to get familiar with-from Follow Your Heart cheese to mayonnaise. On one hand, to source completely from Whole Foods, with their level of transparency, meant we were only using the best of the best plant-based foods. “Doing a proof-of-concept in a Whole Foods is genius. We went in there, in 110 square feet and started PLNT Burger.” At that time, all the ingredients they needed were found in that very Whole Foods. “Their stores have these kiosks and the one in Silver Spring, Maryland at the time, was vacant. ![]() Goldman began to explore the formation of another startup and an opportunity arose to test a plant-based burger joint concept in Whole Foods. And then, when Goldman brought Beyond Meat to IPO, Mendelsohn began to bug him about opening a burger shack. ![]() I’d love to do a little more discovery with you.'” Mendelsohn began to partner with Beyond Meat, from content creation to recipe development. I’ve always had an entrepreneurial spirit, so I emailed Seth and said, ‘You’re onto something here. They had a reaction just like meat and they tasted fabulous. I cooked these burgers on the grill in my backyard and I was baffled by how well they cooked. Everything was always falling apart or too moist. “She’s vegan and I knew we’d always struggled in the burger category. Still, Mendelsohn gave it a try for the sake of his wife. I’d love for you to take this home and let me know what you think.’ I said thank you but kind of scoffed at it.” Courtesy of PLNT Burger He said, ‘I heard you’re the king of burgers. He brought a cooler full of both and snuck it under my seat. I ended up on a panel with Seth Goldman from Honest Tea and Beyond Meat. But then I started working on a lot of food policy in the DC area and getting intrigued by how a plant-based lifestyle can really help our food systems. “I was never out there preaching veganism or vegetarianism. “The funny thing is, I was never really into plant-based anything except for the natural vegetables that I’d work with,” Mendelsohn tells COOL HUNTING. This year will see even more expansion and, with it, greater conversations about plant-based dining. Earlier this year, Mendelsohn opened PLNT Burger’s first-ever independent brick-and-mortar storefront nearby NYC’s Union Square. The former-a vegan fast food chain with 11 locations (10 of which are inside of Whole Foods stores)-has become a cherished destination for its delicious 100% plant-based burger the latter is a snack company that’s emphasizing the power and flavor of fungi and vegetables. In the past few years, the restaurateur, celebrity chef and food policy advocate founded two brands that have the potential to change the way people eat and think about eating: PLNT Burger and Eat the Change. Chef Spike Mendelsohn cares about the future of food.
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